NYC influencer & UGC agency

Your agency's creator arm.
Without the headcount.

For brands and the agencies that rep them.

NYC Social Club casts the creators, writes the scripts, runs the shoots and hands your media team paid-ready UGC. You keep the strategy and the client.

Book a 1:1 with us See the work ↓
  • 350+campaigns produced
  • 5,000+vetted creators
  • 85M+impressions across our campaigns

Who we are

Creator partnerships, branded experiences and short-form UGC that never feels like an ad.

Founded in New York in 2019, NYC Social Club pairs brands with creators who know how to make native content for TikTok, Reels and Shorts.

People skip ads. They don't skip a creator they trust.

What comes off your plate

  • Hundreds of creator DMs and rate negotiations
  • Shipping product and chasing receipts
  • Script, lighting, audio and compliance checks
  • Deadlines, reshoots and cutdowns
  • Usage rights, whitelisting and raw-footage handoffs

How we plug in

For agencies

  • White-label or co-branded. We work as your creator team.
  • You keep the client. Strategy, media buying and client comms stay yours.
  • We run execution end to end. Talent, briefs, scripts, approvals, delivery.

For brands

  • We act as your creator team. End to end, from brief to delivery.
  • Strategy input, casting and production. We bring the ideas and the creators.
  • Paid ready delivery and reporting. Usage rights sorted, results reported.

Either way, built for testing. Native 9:16 edits with hook and CTA variations your media team can rotate.

How fast

From brief to first cuts in a week.

  1. 0148 hoursCreators cast
  2. 027 daysFirst cuts in your inbox
  3. Pricing$2KStarts at $2K a month per campaign

Case studies

Four campaigns, four very different problems.

Alexa+ · old dog, new tricks ↗
Alexa+ · music for the mood ↗

01 · Consumer tech / smart home · Paid UGC & feature education

Amazon Alexa

Brief

Amazon needed new Alexa features to land without sounding like an instruction manual. The ask: make smart-home voice tech feel simple, immediate and part of the daily routine.

Our role

We cast the creators, wrote the concepts and produced the paid UGC library that the media team tested and scaled across Meta, TikTok and YouTube Shorts.

How we did itHousehold research · 18 creators vetted and contracted · Devices shipped, demos reviewed · Hooks refreshed as winners emerged

What we made

  • 18 vetted UGC creators
  • 42 original 9:16 video concepts
  • 126 paid-ready assets
  • 100% digital ad usage rights: Meta, TikTok, YouTube Shorts
  • Cast lifestyle, family and tech-adjacent creators who show Alexa as a habit, not hardware.
  • Hooks built on real moments: morning routines, cooking chaos, WFH, bedtime.
  • Unscripted-feeling demos: real questions, instant answers, natural reactions.
  • A modular library of 3-second hooks so the media team could test pain points by audience.

Hooks we tested

  • “I had no idea my Echo could do this until yesterday.”
  • “3 things I tell Alexa every morning that save me 20 minutes.”
  • “How we actually get dinner and bedtime done without screaming.”
  • “Smart home gadgets that are actually worth having on your counter.”

Results

36,000,000total impressions across testing and scaling
Spend managed, not revenue$1.2Mpaid-media spend supported
2.1%average CTR across Meta and TikTok
18%lower CPA than traditional studio-produced ads
22%higher 3-second hook retention vs. Amazon’s previous benchmarks
4core creative winners scaled into evergreen paid rotations
@samboydreads launch TikTok ↗
BookTok creator content

02 · Gaming / pop culture / crowdfunding · Influencer partnerships & paid UGC

Dungeon Crawler Carl

Brief

The books had a fiercely loyal fanbase. The job was turning readers into backers of a high-ticket tabletop launch, fast, while pulling in mainstream gamers and fantasy fans too.

Our role

We ran the creator side of the launch: casting, influencer partnerships and a two track engine of tabletop reviews plus UGC ads for organic and paid retargeting.

How we did itFanbase research across BookTok, fantasy and tabletop · 48 creators cast and contracted · Game shipped, two track briefs · Posts timed to launch day and the final 72 hours

What we made

  • 48 creator and influencer partnerships
  • 76 original video assets
  • 112 content variations across organic and paid retargeting
  • A two-track engine: credible tabletop reviews plus high-volume, punchy UGC ads.
  • Creators across fantasy fiction, BookTok, tabletop, unboxing and comedy.
  • FOMO around exclusive tiers, early-bird minis and stretch goals.
  • A launch-day content blitz, then countdown creative in the final 72 hours.

Hooks we tested

  • Unboxing: the minis, the art, the board.
  • Gameplay reactions: chaotic, funny, tense.
  • “Why this book series just created the most anticipated board game of the year.”
  • “Only 48 hours left to get the BackerKit exclusive bundle.”

Results

Campaign level The whole launch, not our work alone

Campaign total · client reported (Renegade Game Studios)$13.29Mtotal funds raised from 55,972 backers
#1most successful board game launch in BackerKit history
$342crowdfunding revenue per creator dollar spent

Final tally of $13.29M and 55,972 backers as reported by Renegade Game Studios.

From our creator program

14,200,000organic and paid impressions across TikTok, YouTube and Instagram
9,800,000organic video views on creator channels
6.4%average organic engagement rate
38,000crowdfunding page visits from creator tracking links
“We were so thankful for Alex and NYC Social Club's hard work on launching the Dungeon Crawler Carl card game and TTRPG. The entire launch went so well in no small part because of them.”Rina Amaranthine, Community & Crowdfunding Manager, Renegade Game Studios
Kalshi creator ad
Kalshi creator ad

03 · Fintech / prediction markets · Paid acquisition UGC & event-based angles

Kalshi

Brief

Kalshi is a regulated exchange for trading on real-world events. People found the language confusing, or mistook it for a sportsbook. The creative had to explain it in plain English and drive funded sign-ups.

Our role

We cast and scripted the creators, produced the acquisition UGC and ran a fast response pipeline for reactive ads tied to game days and breaking news.

How we did itPlain English scripts built on real questions · 24 creators contracted for paid usage · Street interviews and deposit flow recordings · 48 hour reactive turnaround

What we made

  • 24 on-camera creators
  • 58 original concept videos across 5 cultural moments
  • 174 ad variations
  • Dropped the jargon. Built every angle around debates people already have: game day, playoffs, records, award season.
  • Cast conversational sports and lifestyle creators who talk predictions without sounding like financial advisors.
  • Scripts built on “put your money where your mouth is”: an opinion mid-game becomes a market position.
  • Rapid testing that paired top hooks with simple screen recordings of the three-step deposit and trade.
  • A fast-response pipeline for reactive ads within 48 hours of major news.

Hooks we tested

  • “Stop arguing in the group chat. Here's what the market actually says about tonight's game.”
  • “Why trading event contracts is not the same as using a sportsbook.”
  • “How I turned my Oscar prediction into an actual trade on Kalshi.”
  • Trending moments: reactive UGC on breaking news within 24 hours.

Results

31,000,000ad impressions across the core 21–45 audience
Modeled estimate3.2xmodeled ROAS across sports-season campaigns
Modeled estimate$2,720,000modeled attributable customer lifetime value
42%lower cost per funded account vs. prior static and motion ads
Spend managed, not revenue$850,000paid-media spend supported across Meta, TikTok and X
27%higher conversion from landing page to first deposit
20+evergreen creative videos a month in continuous paid rotation

Brands of every size

No household name? No problem.

We don't only work with the giants. Growing brands get the same creators, the same craft and results that hold their own next to the biggest names. FlyKitt is a perfect example.

@alecgrawe reel ↗
Lindsay Nielson reel ↗

04 · Health & wellness / travel · D2C paid UGC & founder-story education

FlyKitt

Brief

A science-backed jet lag system in a new category, at a higher price than travel pills. Glossy travel ads couldn't explain why it works or why it's worth it. Buyers needed education first.

Our role

We cast the creators, rebuilt the story around education instead of glossy travel and produced fully licensed UGC for Meta and TikTok Spark Ads.

How we did itEducation first brief · 12 travel creators, full Spark Ads licensing · Kits shipped ahead of real trips · Top 3 concepts kept as evergreen ads

What we made

  • 12 travel, business and lifestyle creators
  • 30 original UGC videos
  • 90 asset variations
  • Full licensing for Meta and TikTok Spark Ads
  • Cast frequent travelers, touring pros and operators who can't lose three days to jet lag.
  • Swapped clinical language for the outcome: land across the world and go straight to dinner, wide awake.
  • “Pack With Me” and “In-Flight Routine” formats native to TikTok and Instagram travel content.
  • Honest testimonials plus clear unboxings of the kit, the app and the protocol.

Hooks we tested

  • “I flew 14 hours to Tokyo and tested this jet-lag kit so you don't have to.”
  • “How I stop wasting the first two days of every international work trip.”
  • What's in the box: the glasses, the supplements, the schedule.
  • “I honestly thought this was travel snake oil until I actually used it.”

Results

6,400,000paid and whitelisted impressions
Modeled estimate3.6xmodeled blended ROAS on top-performing creative
2.7%average CTR on paid social
4.9%landing-page conversion from cold UGC traffic
38%lower customer acquisition cost vs. studio video
31%increase in add-to-cart velocity in summer travel season
3UGC concepts turned into evergreen acquisition ads

More from the archive

Events and creator campaigns that moved real numbers.

Balloon arch and the Dunkin' mascot at the NYC Social Club Dunkin' takeover

Dunkin'

A location takeover in NYC: influencers in for coffee and treats in the morning, fans all day for the $2 for 2 deal.

  • 50+ influencers, posting unpaid
  • 2M+ impressions
  • +4% $2 for 2 sales in NYC, next two weeks
Inside the Westworld experience at an AT&T flagship store

HBO × AT&T: Westworld

Pop culture creators got first access to an immersive “techno-western” experience at AT&T flagship stores during premiere week.

  • Record store visitors
  • +45% vs. their previous DC Comics activation
Funnel cake at the Fun Biz tasting, State Fair of Texas

Fun Biz

Influencer events at the Texas, California and Minnesota State Fairs with creators like Raina Is Crazy, SupDaily and Delaney Walsh.

  • $150K+ higher food sales on average at event fairs
  • ~10% average annual sales growth over five years together
Influencers at the GROW and Tastebase snack fair

GROW × Tastebase

21 independent snack brands, 150 influencers and media, one Beverly Hills chateau.

  • 30%+ traffic and subscriber lift for both sites
  • Brands reported local sales growth after

Archive results as published on nycsocialclub.com.

Made in house

More in-house creator work.

We're an agency made of creators, so our own team gets in front of the camera too. Tap to play.

Häagen-Dazs · Brooklyn bodega pop-up
Fenway Park · Star Wars night
Mile High Comics
Kyrgies
Stately

What separates us

An agency built by creators, for brands that want content people actually watch.

Alex Shebar, founder of NYC Social Club

Founder

Alex Shebar

Alex brings his expertise to every campaign, backed by a team of 20 creators, producers and editors. He's also a working UGC creator and voiceover artist (Dunkin', Allstate, Amazon) with 120K+ followers across @alexshebar and @FeaturingAlex, and he built community programs at Yelp, Product Hunt and Bumble before starting the club. He knows what a creator needs to hit the brief, because he is one.

  1. 01

    Founded and staffed by creators

    We don't just hire creators. We are creators. Our team lives in the feed every day, so we spot the trends worth chasing, know which metrics actually matter and see what moves the needle long before a typical agency catches on.

  2. 02

    Nothing is cookie cutter

    Every campaign is built from the ground up around your objectives. No recycled playbooks, no copy and paste from the last client. Just creative made for your brand, your audience and your goals.

  3. 03

    Big agency results, not big agency prices

    Campaigns start at $2K a month.

Our clients

Brands we've worked with.

From household names to fast-growing startups.

AmazonHBODisneyNetflixCoca-ColaPepsiDunkin'OREOMicrosoftDell
AppleSpotifyNikeTikTokGoDaddyAT&TBrooks BrothersVirgin VoyagesHäagen-DazsIMDb
TalkspaceKalshiFlyKittRenegade Game StudiosDungeon Crawler CarlAbsolutTito's Handmade VodkaEmpress 1908 GinRabbit Hole DistilleryBrewDog

Future campaigns

What we can run for your clients next.

01

Performance UGC sprints

Creator-native paid social built for testing: multiple hooks and CTAs per concept, delivered in 9:16.

02

Creator launch campaigns

Talent sourcing, production and distribution for product launches, openings and drops.

03

Cultural-moment creative

Reactive content around award shows, premieres, game days and trends, turned around fast.

04

Live activations & takeovers

Influencer events and local market takeovers built to become social stories and foot traffic.

05

Always-on content

Recurring creator content, weekly iteration with your media team and fresh batches of winning hooks.

Pilot offer

Low risk to try.

Start with a 5-video test.

See how our creators perform for your brand before you commit to more.

What's included

5-video pilot

$1,250 flat

  • 5 videos
  • 1 round of revisions
  • 3 months of paid usage

Creator fees billed separately.

Book a 1:1 with us

Monthly campaign

From $2K a month

  • Up to 10 videos a month
  • 2 rounds of revisions
  • 3 months of paid usage
  • Monthly performance report

Creator fees billed separately.

Book a 1:1 with us

Testimonials

What our partners say.

“We were so thankful for Alex and NYC Social Club’s hard work on launching the Dungeon Crawler Carl card game and TTRPG. The entire launch went so well in no small part because of them.”
Rina AmaranthineCommunity & Crowdfunding Manager, Renegade Game StudiosClient, Dungeon Crawler Carl launch
“Alex and NYC Social Club are creative, engaging and knowledgeable. They translate ideas into tangible solutions with real results.”
Alex JewellTechnology Leader, Capital OneProfessional recommendation
“Alex understands people. What they want, need, and have to have. Because of this, the work he does with events, with influencers, with community, is incredible. He has contagious energy, truly cares and delivers above and beyond. Because of this, if you’re looking to build your brand and create real results in the process, you need to hire NYC Social Club, Alex and his team right now.”
Bieke ClaesFormer CEO, The Belgian Chamber of CommerceProfessional recommendation
“In a word? Exceptional. Alex Shebar is a force. The basics all covered: punctual, polite, well-spoken, effective communication, humble, enthusiastic, bright, intelligent and fun. The extras: creative, driven, raises the bar for himself and others around him. He’s passionate about his community, his role and his company and it shows. Highly recommended!”
Colleen CurtisHead of Community Marketing, RedditPersonal recommendation for Alex
“Alex is a joy to collaborate with. We worked on several events together and he was very responsive and easy to work with. His creativity really helped create events that were not-to-be-missed.”
Victoria KentFounder, Victoria Kent PREvent partner
“In today’s world where social media dominates and travel budgets are cut, companies need to understand that meeting in person not only is good for the soul but builds connections and enables networking like nothing else can. Alex is an expert, he’s efficient, he’s organized, and he’s more than passionate. He is a credit to any organization who desires to build their brand on a person-by-person basis.”
Christie FiduraDirector of Developer Community, SalesforcePersonal recommendation for Alex

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